Visibility and lead generation for B2B SMEs in Switzerland
Visibility alone doesn't bring in customers. It takes a journey from initial awareness to a concrete inquiry. I build this journey for SMEs in the B2B sector: clear brand identity, a presence on social media platforms (LinkedIn, Substack, YouTube, Instagram, etc.) tailored to your target audience, search engine optimization, paid advertising on Google, Bing, and LinkedIn, and email marketing that converts contacts into ready-to-buy customers.
Who is this suitable for?
You do good work, but when someone looks for your services, they end up elsewhere. Almost all your inquiries come through referrals, and that works until a major client leaves or you want to expand. Or perhaps you're already active, posting on LinkedIn, running ads, but at the end of the year, no one can say which campaign delivered real value. I see this particularly with tech and consulting firms: the service is convincing once you're in conversation. The problem lies before that.
How I proceed
Clarify position
Before reach makes sense, you need to be clear about what you stand for and who you stand for. We refine your messaging, values, and visual language so that all channels convey the same message. Without this step, you only increase confusion.
Be found by the right people
Search engine optimization for your website, plus content that your target audience is actually searching for. Supplemented by paid ads on Google, Bing, and LinkedIn if you want faster results. And a presence where your market is, usually LinkedIn.
Make requests from within range
Landing pages that match the ad. Email marketing that engages potential customers instead of losing them after the initial contact. Because most people don't buy on their first visit.
Measuring and sharpening
Which channel generates inquiries, and which only generates clicks? We set up the measurement points so that you can answer this question, and shift your budget to where it will have an impact.
Establish evidence
In B2B, no one buys something simply because a company considers itself competent. References, figures, and concrete examples transform a claim into an argument. We identify the evidence you already possess and make it visible.
As a Marketing Manager at a Swiss data center provider, I was responsible for the website and search engine optimization, managed Google, Bing, and LinkedIn Ads, and built landing pages with automated email sequences in Salesforce Pardot. I positioned the brand in five segments: ICT, Finance, Healthcare, Government, and HPC. In the process, I learned that new customer relationships don't happen without evidence. In B2B, no one buys simply because a company considers itself competent. Therefore, I developed reference cases with existing customers and used them in campaigns to ensure that every claim was backed up by evidence.
How can I do that?
What will be the result?
A company that gets found when someone searches. Inquiries that no longer come solely from personal networks. And numbers that show you which measures are working and which you should discontinue.
Good to know?!
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