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Hello, I'm Bettina!

Marketing for SMEs with measurable impact.

Strategy , visibility and new customer acquisition, customer retention and growth.
Marketing for SMEs in Switzerland.

The reality of SME marketing

Marketing in SMEs is often a balancing act:

My stance

Why I do what I do.

My path

From project management to marketing.

Bettina Dudek, marketing consultant for Swiss SMEs, studio portrait

2016 - 2022

2020- 2022

2022 - 2026

2026 - today

10+ years
Experience in strategy and implementation

Project manager in tech sector

Working for an IT and elevator manufacturer, as well as in the automotive industry. Structuring complex projects and bringing them to a successful conclusion.

Master in Marketing & Communication

Studied while working, then switched completely to marketing.

Marketing Manager, data centre

Overall marketing responsibility: strategy, visibility, branding, lead generation and customer retention.

Bettina Dudek Marketing

Marketing for SMEs, with particular expertise in the B2B and tech sectors. Focus areas include: marketing strategy, visibility & new customer acquisition, customer retention & growth.

Three areas along the customer journey.
Strong individually, even stronger together.

Marketing strategy

Clarity on where your marketing should go and how to get there.
Learn more

Visibility & lead generation

Get found and turn those leads into real inquiries.

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Customer loyalty & growth

Get more out of existing customers.
Learn more

References from my collaboration

Erich Hohermuth, CEO

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"Bettina is a remarkable personality and professional who brings her expertise, proactive approach and refreshing optimism to every industry."

Good to know?!

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