The reality of SME marketing
Marketing in SMEs is often a balancing act:
My stance
Why I do what I do.
My path
From project management to marketing.

2016 - 2022
2020- 2022
2022 - 2026
2026 - today
10+ years
Experience in strategy and implementation
Project manager in tech sector
Working for an IT and elevator manufacturer, as well as in the automotive industry. Structuring complex projects and bringing them to a successful conclusion.
Master in Marketing & Communication
Studied while working, then switched completely to marketing.
Marketing Manager, data centre
Overall marketing responsibility: strategy, visibility, branding, lead generation and customer retention.
Bettina Dudek Marketing
Marketing for SMEs, with particular expertise in the B2B and tech sectors. Focus areas include: marketing strategy, visibility & new customer acquisition, customer retention & growth.
Three areas along the customer journey.
Strong individually, even stronger together.
Marketing strategy
Clarity on where your marketing should go and how to get there.
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Customer loyalty & growth
Get more out of existing customers.
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Good to know?!
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