Marketing strategy for SMEs in Switzerland
A marketing strategy answers three questions: Where is your company today, where do you want it to go, and what measures will get you there? I develop them for SMEs in the B2B sector, derived from your business goals and tailored to your budget. In the end, you'll have a plan for the next twelve months that also outlines what you've deliberately omitted.
Who is this suitable for?
For companies that have been doing their marketing intuitively and realize they lack structure. For businesses that want to grow but don't know where to start. And for anyone who has already tried many things and found that the individual measures don't work together.
How I proceed
Analysis of the current situation
Where does your marketing stand today? Which channels are working, and what actually generates leads? Consider the external perspective: How are your competitors positioning themselves, and where is there room for you? This assessment is uncomfortable, but it prevents us from building on false assumptions.
Refine goals and target group
Marketing goals are derived from business goals, not the other way around. We clarify who you want to reach, which segments are worthwhile, and which you consciously choose to avoid. An SME can't appeal to everyone, and it doesn't have to.
Strategy and action plan
This results in the strategy for the next twelve months: positioning, messaging, channels, and budget allocation. This includes a concrete action plan that specifies what happens when and who will do it. Not a concept to gather dust, but a working document.
Define measurement points
Before implementation begins, we define how we will measure success. This way, you can see what works after three months and adjust accordingly, instead of hoping for a year.
As a Marketing Manager at a Swiss data center provider, I defined the go-to-market strategy and presented it to management and stakeholders. I had overall responsibility for planning, allocating, and controlling the marketing budget and managed campaigns from conception to performance measurement. In this role, I collaborated with international marketing teams and adapted overarching strategies to the Swiss market. Prior to this, I led projects in the IT and automotive industries for over six years, holding PRINCE2 and ITIL certifications. This combination of experience shapes my work: strategic thinking, but with a plan that can actually be implemented.
How can I do that?
What will be the result?
A document you and your team can work with. Clarity about which channels you're using and which you're not. A budget allocated based on priorities rather than habits. And the peace of mind of knowing whether your next marketing decision contributes to your goals.
Good to know?!
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